Saturday, December 19

Advice that Travels

Posted by Shelly Holder

and not just because my plane was delayed, although that is a theme for the next blog post or two.

But situations like these are always the ones that yield unexpected results. Two guys standing behind probably formed a life-long friendship because of the three hour conversation that they started up. Even I, introverted as I sometimes can be, am tempted to talk to people because the frustration is high but the inhibitions are low. Like wanting to tell Melvin at the hotel desk "Thank you for being so kind all the time. I saw you three weeks ago when I was delayed overnight during Thanksgiving, and you were just as friendly back then." Or telling people where to go and how the hotel shuttles work, because I literally did this not three weeks ago. And striking up a conversation with a really nice woman while waiting for said hotel shuttles.

It was at this point when I walked away to board the big green and white bus that I realized that I had missed out on a valuable marketing opportunity. There we were, with nothing to talk about but friendly enough to be genuinely interested in one another, and I didn't have a business card with me.

I've thought about it a lot lately, especially since going to the conference. I am one writer in a million writers, who all have blogs and websites, so how am I going to stick out? By meeting me, and being first struck by my personality, and then following up with my writing. Ergo, I need business cards.

Something very simple, black on white, my name and my website. And all I would have to say would be, "It's been great chatting with you. If you are ever interested, I would love for you to visit my website. Have a safe flight."

Business cards. Because it's all about the marketing.

Right now:
Where I'm located: hotel room, Atlanta
What I want most: sleep. and clean clothes.